After working on the Vision Pro, this AR veteran is going back to phones

Mark Drummond, who helped develop Apple Vision Pro demos, has left Apple to build Pixi.

Pixi is an upcoming iPhone AR app for sending interactive characters and personalized stories over iMessage or WhatsApp.

The app uses on-device AI to react to faces and surroundings, making interactions feel more personal and responsive.

The move highlights growing interest in mobile AR that is easier to share and more social than headset-first experiences.