A New king in town? Nvidia takes aim at the Windows laptop market

Nvidia unveiled the RTX Spark, an ARM-based system-on-chip for Windows laptops built with MediaTek.

The chip pairs a Grace CPU with a Blackwell GPU, unified memory, and strong on-device AI capabilities.

Nvidia also outlined a multi-year roadmap for future PC chips, signaling a deeper push into the Windows laptop market.

The move could reshape competition with Intel, AMD, and Qualcomm while speeding up local AI and creative workloads.