KT online direct store rebrands as 'KT Direct Shop'

KT has rebranded its official online store from “KT Shop” to “KT Direct Shop.”

The company aims to reinforce trust by clearly positioning it as a direct-operated channel and highlighting online-only benefits.

It also improved the interface so users can more easily compare and sign up for mobile, internet, and TV plans.

The update is meant to make discounts and bundle offers easier to see, boosting sign-ups and customer convenience.