Mark Zuckerberg announces ‘completely private’ encrypted Meta AI chat

Mark Zuckerberg announced Incognito Chat, a private Meta AI mode with end-to-end encryption and no stored conversation logs.

The feature will roll out to WhatsApp and the Meta AI app in the coming months, with Private Processing also aimed at more private AI use.

Meta’s move comes amid rising pressure on AI companies to protect chat privacy and reduce data retention.

The announcement also highlights ongoing legal fights over stored AI chats and comparisons with rivals like Google Gemini, ChatGPT, and Claude.