Domestic media lag behind global platforms: "Urgent need to expand original content"

KISDI says Korean media and OTT services are generally less competitive than global platforms like Netflix and YouTube.

Experts and users rated domestic services below Netflix in content quality, investment capacity, and overall appeal.

The report calls for stronger original IP development, platform integration, and better regulatory support.

It also urges fairer competition rules to help Korean media companies close the gap with global streaming leaders.