Take-Two Still Won’t Commit To A ‘GTA 6’ Price Yet

Take-Two has not announced a price for Grand Theft Auto 6, despite its planned November 19, 2026 launch.

CEO Strauss Zelnick discussed game pricing at the iicon conference but stopped short of confirming GTA 6’s tag.

The company appears unlikely to set an $80 or $100 price, but no final decision has been made.

The uncertainty leaves open whether GTA 6 will stick to the standard $70 level or push pricing higher across the industry.