New Jersey Bans Surveillance Pricing, Puts the Brakes on Electronic Shelf Labels
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2 min readKey summary
New Jersey has passed a law banning grocery stores from using personal data to set individualized prices.
The law includes penalties for violations and pauses new electronic shelf labels for one year.
State officials will study the impact of electronic shelf labels during the pause.
The move could shape how other states regulate surveillance pricing and algorithmic price discrimination.