Instagram to stop recommending aggregator accounts to users

Instagram will stop recommending accounts that mainly repost or aggregate other people’s content.

Original content is defined as work made by the creator or meaningfully transformed with unique edits across photos, carousels, and Reels.

Accounts affected by the change can regain eligibility by posting mostly original content for 30 days or by removing unoriginal posts and appealing.

The move is aimed at boosting original creators and reducing the reach of repost-driven accounts.