Discount Supermarket Akidai Sells Fresh Foods at Half Price Through Food Waste Reduction App

Akidai will launch Too Good To Go at two fresh-food stores, Todoroki and Matsubara, on July 29.

The app will offer vegetable and fruit bundles worth about 1,000 yen for 500 yen.

The move follows a Too Good To Go Japan and OIC Group partnership and earlier tests at Super Value stores.

Retailers are using resale apps to cut disposal costs, reduce food waste, and attract new customers.