YouTube on mobile makes livestream ads way less annoying, but there's a caveat

TL;DR AI
2 min readKey summary
YouTube is rolling out side-by-side livestream ads on mobile, with the stream playing in a smaller top window and the ad shown below.
The stream stays visible during the ad, but its audio is muted until the ad ends.
The format aims to reduce missed visuals in live streams, but it still disrupts the viewing experience.
Users who want uninterrupted audio may need YouTube Premium.



