Microsoft Hired An Analyst With An Influential Video Game Blog To Fix Xbox

Microsoft hired analyst and investor Matthew Ball as Xbox chief strategy officer to help shape its hardware and console strategy.

Microsoft also brought in Scott Van Vliet as CTO as part of broader leadership changes across Xbox.

The moves come as Xbox faces layoffs, pricing changes for Game Pass, and a tougher console market.

Microsoft is leaning on outside market expertise to support its console turnaround and Project Helix efforts.