5 Website Mistakes I See in 90% of Small Business Sites

An audit of hundreds of small business websites found five common issues that cost customers and revenue.

About 60% of sites lacked a meta description and many used non-descriptive page titles.

Many sites had poor or fake mobile optimization and low PageSpeed scores, which harm rankings and user retention.

Slow hosting, too many plugins, and unoptimized images were frequent causes of slow load times.

Many sites also lacked a clear call to action, such as a visible phone number or contact button.