WhatsApp Plus Lands on iPhone With Custom Themes, Icons, and More

WhatsApp is beginning a limited rollout of its paid WhatsApp Plus tier to some iPhone users after beta testing.

The subscription focuses on personalization, including alternate app icons, accent colors, custom themes, premium stickers, new ringtones, and more pinned chats.

Pricing and free-trial availability vary by region, and the rollout is currently limited on iOS.

The move suggests Meta is testing an optional paid add-on that does not change WhatsApp’s core messaging features.