Apple TV may be losing $1B a year but its future is safe under Ternus

Incoming CEO John Ternus said Apple will continue and expand Apple TV.

Tim Cook also backed the service, pointing to recent wins like the F1 movie and Ted Lasso.

Apple TV is reported to lose about $1 billion a year, but no major changes are expected after the CEO transition in September.

The comments signal that Apple still sees streaming as a long-term priority despite heavy losses.