Has the era of reviving deceased celebrities with AI arrived? Stan Lee's voice and likeness begin commercial use

ElevenLabs signed a deal with Stan Lee Universe to commercially use Stan Lee’s voice and likeness across its AI products and licensing platform.

Stan Lee has been added to ElevenLabs’ Iconic Marketplace, where licensed celebrity voices can be used in approved applications.

His voice and image are also being used in ElevenReader and ElevenCreative, expanding the company’s consumer-facing AI tools.

ElevenLabs also added Stan Lee-themed book club and AI music filter features, signaling broader commercialization of deceased celebrity IP.