AliExpress raises fees for Korean sellers…“C-commerce begins monetization”

AliExpress will raise selling fees for Korean local sellers across 67 detailed categories starting in August.

It is also ending the 90-day fee waiver for new sellers, reducing early-stage incentives.

A 50% fee rebate for up to one year will remain for one store per SME seller.

Industry watchers see this as a shift from seller acquisition in Korea to a profitability-first strategy.

The move could affect local sellers’ costs and pricing, and may prompt similar policy changes across other Chinese e-commerce platforms.