New Pokemon Pop-Tarts Are Being Resold for Ridiculous Prices

Pokémon-themed Pop-Tarts tied to the franchise’s 30th anniversary sold out quickly at Target.

The limited-edition packs are now appearing on eBay for as much as about $24.99, versus roughly $2.89 retail.

Some resale listings also add hefty shipping charges, pushing the total even higher.

The surge highlights how Pokémon collaborations are quickly flipped by resellers and can prompt retailer purchase limits.