[E-commerce Marketing Insight 3] Revenue-linked ads remove upfront payment burden for shopping malls

Cafe24 is promoting revenue-based ads for e-commerce sellers, where payment is settled after sales occur instead of upfront.

The model is designed to ease cash-flow pressure and help brands launch and scale advertising faster.

Case examples from shopping malls using the service showed improved sales and ad performance.

By removing the need for prepayment, even cash-constrained brands can test, learn, and grow more quickly.