Apple Has Given Up on the Vision Pro After M5 Refresh Flop

Apple has reportedly deprioritized Vision Pro after the M5 refresh failed to reignite demand.

The headset is still for sale, but active development has been paused and the team reassigned.

Apple is now focusing its wearable strategy on smart glasses and lighter AR devices.

The move underscores Vision Pro’s struggles with high price, weight, and weak consumer demand.