The Secret to AI Adoption? Make It Fun

It Writes Itself, founded by Mike Jacobson and Sami Kriegstein Jacobson, uses improv and comedy to teach AI in a more engaging, participatory way.

What started as a small New York bar event has grown into corporate workshops and an SXSW performance.

The company argues that the main barrier to enterprise AI success is employee adoption, not tool access.

Playful, experiential training may help companies get real value from their AI investments.