Naver Search vs. Kakao Chat… AI booking competition heats up

Naver and Kakao are intensifying competition to connect AI search and chat experiences to booking and purchase conversions.

Naver is upgrading AI Tab to move users from search results to recommendations, maps, and real-time reservations.

Kakao is using conversation context in KakaoTalk to link KakaoMap and booking services for travel and group plans.

Both companies are treating actual user conversion, not just answer quality, as the key AI performance metric.