Taylor Swift Wants to Trademark Her Likeness. These TikTok Deepfake Ads Show Why

Taylor Swift filed trademark applications to protect her name, voice, image, and catchphrases.

At the same time, researchers found sponsored TikTok scam ads using AI-generated celebrity deepfakes, including Swift, to promote dubious offers.

Those ads led users to a data-collection site, highlighting how deepfakes are being used for fraud and harvesting personal information.

The case underscores growing legal, reputational, and consumer-protection risks around AI-cloned celebrity likenesses.