MacBook Neo was such a smash hit for Apple that it might soon come with a price hike

Apple’s $599 MacBook Neo is reportedly selling so well that Apple has raised production targets to keep up with demand.

Analysts say the laptop may rely on repurposed A18 Pro chips, but limited inventory could push Apple to buy newer chips from TSMC at higher cost.

If Apple absorbs those added costs, the $599 price may hold; if not, the company could raise the price or change the entry-level model.

The situation highlights how strong demand is testing Apple’s ability to keep its cheapest MacBook as a true low-cost option.