Western executives who succeed on LinkedIn have a secret: virtual assistants in the Philippines who write for them

A report says virtual assistants in the Philippines are using AI and remote work to write, comment on, and boost LinkedIn posts for Western executives.

The setup is designed to inflate engagement, blurring the line between personal branding and outsourced automation.

LinkedIn says it is working to curb automated content on the platform.

The story highlights how AI and outsourcing are reshaping authenticity on LinkedIn and threatening low-cost digital jobs.