Snapchat brings AI-powered conversational advertising to its app

Snapchat has launched AI Sponsored Snaps, a new ad format in its chat tab that lets users talk with brand AI agents.

The ads allow people to ask questions, get recommendations, and interact in a more conversational, personalized way.

Snap says the format builds on the performance of Sponsored Snaps and is designed to boost engagement and conversions.

The move brings AI-driven advertising into a major social platform and gives brands a new way to reach users in chat.