Powered by iPhone 17… Apple sweeps 48% of smartphone sales revenue in Q1

Apple captured 48% of global smartphone revenue in Q1 2026, driven by strong iPhone 17 sales, according to Counterpoint Research.

Its average selling price hit a quarterly record of $908, underscoring the company’s premium-focused strategy.

Samsung ranked second with an 18% revenue share, while Apple and Samsung were tied for the top shipment share at 21% each.

The data highlights Apple’s widening lead in a sluggish smartphone market and a broader rise in industry ASPs.