Meta launches a brand campaign of AI optimism — with Bowie’s apocalyptic song as the BGM

Meta launched a new brand campaign, “The Future Is for Everyone,” to cast AI as a positive force for human connection and creativity.

The 45-second spot, posted by Mark Zuckerberg, features Meta products and public figures over David Bowie’s “Five Years.”

The campaign signals Meta’s public defense of its AI strategy: AI should expand human capability, not replace it.