BMW Spider-Man in-car advertising | Hacker News

BMW faced backlash after reports that certain software-equipped cars could display ads on in-car screens.

Hacker News commenters criticized the practice, especially mentions of Spider-Man-related promotional content in the infotainment system.

The controversy raises concerns about driver distraction, safety, and potential damage to BMW’s premium brand trust.

It also reflects growing consumer resistance to post-purchase ads embedded in products.