Netflix raises prices for every subscription tier by up to 12.5 percent

Netflix net income increased to about $11 billion in 2025 up from $8.7 billion in 2024.

Netflix pricing was raised for every subscription tier price increases of up to 12.5% announced.

Spencer Adam Neumann identified pricing, membership growth, and doubled ad revenue as key drivers for 2026 statement made during the January 20 earnings call.

Warner Bros. Discovery acquisition was not completed deal fell through in February.

Gregory K. Peters said the planned WBD acquisition had no impact on Netflix's pricing approach statement made during January earnings call.