I Tried Amazon's New 30-Minute Delivery. Diet Cokes Were at My Door in 16 Minutes

Amazon launched Amazon Now, a 30-minute delivery service in Seattle, Philadelphia, Dallas-Fort Worth, and Atlanta, with plans to expand to more U.S. cities.

A Seattle test order arrived in 16 minutes, highlighting the speed Amazon is targeting with the new service.

Amazon Now delivers groceries, household goods, electronics, and some alcohol, with pricing tied to Prime membership and small-order fees.

The rollout uses small microsites to speed fulfillment and signals Amazon’s push deeper into ultra-fast local delivery.