Imported car brands launch a succession of key new models…aiming for record-breaking results

Imported car sales hit a record in the first half, and further growth is expected in the second half as new models arrive.

BMW will launch the New iX3, Mercedes-Benz the electric GLC and S-Class, and Porsche the Cayenne Electric, among other key electrified models.

Volvo, Polestar, BYD, Zeekr, Toyota and Lexus are also stepping up their push in the Korean market with new releases.

Intensifying competition across EV, PHEV and luxury segments is raising the chances that this year will set a new all-time sales record for imports.