iPhone 18 Pro Price Warning As Apple Downgraded To Hold

Apple may raise iPhone 18 Pro and Pro Max prices by $100 to $300, according to new analyst and media reports.

Analyst Jeff Pu downgraded Apple to Hold, citing quarterly guidance and rising component costs.

Higher wafer, NAND, and DRAM costs could increase pricing pressure and squeeze margins on Apple’s premium phones.

Bloomberg’s Mark Gurman projected a smaller $100 to $200 increase and pointed to Apple’s new hardware leasing program as a way to soften sticker shock.