Apple Maps is launching ads on iPhone soon, here’s what to expect

iOS 26.5 adds support for Apple Maps ads, with rollout planned this summer in the U.S. and Canada.

Ads will appear only in search results and Suggested Places, including sponsored results at the top of searches.

Apple says the feature is designed with privacy protections, but it marks a new revenue stream for Apple Maps.

The move raises questions about the experience of a previously ad-free iPhone app.