Facebook debuts Seller app for Marketplace and tests a TikTok-style video feed

Meta has launched a Seller app for frequent Marketplace users, using AI to help create listings and manage sales.

The app is designed to make it easier for high-volume sellers to quickly post items and handle transactions.

Meta also said it will test a full-screen video feed in Facebook that opens to video by default in some markets.

The changes point to a push to streamline Marketplace for sellers while making Facebook more video-centric, in a TikTok-like way.