Google officially announces that ads will be included in AI Mode answers in Search, and also plans to include product ads with AI descriptions in search results

Google says it will add AI-generated ad copy inside AI Mode answers in Search.

The company is also testing conversational search ads, featured answers, and Direct Offers with limited discounts.

Google plans to expand AI-generated text ads to regular Search as well.

It is developing Business Agent for Leads to help handle user inquiries.