The new Fitbit has a release date, and it's closer than you think

Fitbit teased a new device on Instagram, set to launch on May 7, 2026.

Reports suggest it could be Fitbit Air, a lightweight, screenless fitness tracker.

Some features may be tied to a subscription, pointing to a premium wearable model.

The launch would mark Fitbit’s return to new hardware and a challenge to Whoop’s market.