Apple mulls splitting iPhone 18 launch timing, considering early fall release of Pro and Ultra

Apple is reportedly considering splitting the iPhone 18 launch schedule by tier.

Higher-end models such as the iPhone 18 Pro, Pro Max and Ultra could arrive first in the fall, while standard and budget models would follow the next spring.

The move appears aimed at spreading out a much larger iPhone lineup and maintaining attention on each launch window.

A staggered release could also affect demand timing and Apple’s average selling price strategy.