Meta Puts Perks Behind Paywalls: New Subscription Tiers Across Facebook, Instagram, WhatsApp

Meta is rolling out optional paid subscription tiers across Facebook, Instagram, WhatsApp, and Meta AI, adding premium tools and visibility features.

The new plans include enhanced post metrics, ad controls, boosted reach, and other creator and business tools.

Meta says the subscriptions do not replace Meta Verified, which remains a separate program.

The move opens a new revenue stream and signals a broader shift toward monetizing platform features once offered for free.