Google I/O backlash? DuckDuckGo's 'search without AI' visitors surge 22%

After Google I/O highlighted expanded AI search, DuckDuckGo saw a sharp rise in U.S. interest.

App installs and visits increased, especially on iOS and via the noai.duckduckgo.com page.

The surge suggests some users are pushing back against Google’s AI-heavy search direction and seeking alternatives.

It may be an early signal of shifting competition in the search market.