Apple is banking on privacy to set its smart glasses apart

Apple is reportedly preparing its first smart glasses for a WWDC reveal next June, with a launch targeted by the end of 2027.

Privacy is central to the pitch: Apple is considering on-device processing, no facial recognition, and no always-on recording.

The company also reportedly won’t use customer recordings to train AI models, and may offer a camera-free or sensing-only version.

Apple is trying to avoid the privacy backlash that has followed rival AI glasses, especially Meta’s Ray-Ban line.