Coupang's estimated July payment volume falls 10.9%

Coupang’s estimated July card-based payment volume fell 10.9% month over month to 4.3063 trillion won, according to Mobile Index by IGAWorks.

Gmarket’s estimated payment volume also declined 1.9%, while 11st edged up 1.3% during the same period.

Despite the slowdown, Coupang still handled about 7.8 times the combined payment volume of Gmarket and 11st.

The figures suggest summer spending shifts and a weaker base effect are weighing on e-commerce performance, while Coupang’s market lead remains far ahead.