Prudential Bets Bigger on India, to Acquire a 75% Stake in Bharti Life Insurance Company

Prudential agreed to acquire a 75% controlling stake in Bharti Life Insurance Company for about 35 billion rupees, with possible additional contingent payments.

The deal would expand Prudential’s presence in India’s fast-growing but underpenetrated insurance market and give it stronger control over the business.

To secure approval, Prudential must reduce its stake in ICICI Prudential Life Insurance below 10%.

The transaction could also create new distribution partnerships with Bharti Airtel and 360 ONE, helping reach more customers through digital channels.