Pixel 10a domestic release in Japan, price unchanged from ¥79,900; Japan-exclusive color "Isai Blue" also available

Pixel 10a will be released in Japan on April 14.

Prices: 128GB ¥79,900; 256GB ¥94,900 — the 128GB model is the same price as the Pixel 9a.

Pre-orders begin on the release date via Google Store and other retailers.

Launch campaign runs until April 27 offering either ¥10,000 in points or Pixel Buds 2a at half price; trade‑in value up to ¥30,100.

Design updates include a fully flat back with no camera bump. Japan gets an exclusive Isai Blue 256GB model on May 20 with a limited bumper case, sticker, exclusive wallpaper and theme, and a Heralbonny collaboration; Isai Blue is tied to autism awareness. (Five‑color lineup includes Lavender, Fog, Berry, Obsidian, Isai Blue.)