Roku Updates Its UI For The First Time In A Decade

Roku has launched its first major home screen redesign in about 10 years for U.S. users.

The update adds more personalized app placement, recommendation rows, and a prominent marquee ad slot.

Roku says the interface can also tailor itself to different TVs in the same household.

The company plans to expand the redesign internationally later, signaling a bigger push toward personalization and ad-driven monetization.