Farewell Fitbit? It looks like Google is killing the Fitbit brand — but not everywhere

Google appears to be replacing Fitbit branding with Google Health for premium services and app experiences.

New Google Store and app listings show Google Health Premium naming and a new icon, suggesting a broader rebrand.

Fitbit may remain on some hardware, but the software side could be folded into a single Google health ecosystem.

The shift could simplify Google’s wearables strategy, but it may also mark the end of the Fitbit identity as consumers know it.