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Mercari bans listings of liquid-integrated smoking devices whose ingredient labeling cannot be confirmed, likely with nicotine-containing e-cigarettes in mind

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Key summary

2 min read
  1. Mercari has added liquid-integrated smoking devices and disposable types to its prohibited and removable listings if Japanese ingredient labeling or a domestic seller cannot be verified.

  2. The move appears aimed at curbing resale of nicotine-containing e-cigarettes and privately imported products through the marketplace.

  3. It is expected to help block unclear or potentially illegal smoking products from circulating, reducing health and compliance risks.

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