Google, AI, and the New Battle for Internet Discovery - Tekedia

Users are shifting from keyword search to conversational AI tools that give direct, synthesized answers.

That trend is weakening Google’s search dominance and its click-driven search advertising model.

Google is fighting back by adding more generative AI features to Search, as competition and antitrust scrutiny intensify.

Publishers, advertisers, and businesses now have to adapt from search optimization to getting surfaced by AI systems.