The Real Reason Cybertruck Demand is Suddenly Cratering

Cybertruck demand has weakened since its 2019 debut as Tesla raised prices, missed production goals, and sold far fewer trucks than planned.

Reported sales were about 39,000 in 2024 and under 21,000 in 2025, with intercompany purchases helping prop up the figures.

Competition from Ford, Rivian, and other EV makers, along with rapid depreciation and recalls, has further hurt the truck’s appeal.

Tesla’s lower-cost Cybertruck planned for 2026 could revive interest, but it may also frustrate early buyers again.