Marketing 101: stop the shiny-object chase, start hitting targets

Tiffany Nwahiri said marketers should fix messaging and conversion basics before adding new tactics.

She urged teams to use AI as an amplifier for skilled work, not a replacement for people.

The advice favors MVP campaigns, A/B testing, and faster experimentation to generate pipeline sooner.

Owned channels and the website should be optimized to drive growth when budgets are tight.