Apple Store Becomes Backdrop for Honor's Brazen Hong Kong Ad Stunt
TL;DR AI
2 min readKey summary
Honor parked a promo truck outside Apple’s Canton Road store in Hong Kong to advertise its 600 series phone.
The truck’s color and slogan were styled to closely echo Apple’s iPhone 17 Pro marketing.
The stunt underscores how aggressive smartphone marketing has become in the premium segment.
It also revives accusations that brands are borrowing too heavily from competitors’ campaigns.
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